New Quality Beef Brand from C&J Meats
C&J Meats, one of Northern Ireland's leading meat processors, has launched a new range of branded premium steak products targeted at Great Britain and the Republic of Ireland.
The brand, Sam's Farm Matured Beef, is named after John McCann, a founder and owner with Colm Pyers of C&J Meats, which is based at Kilmore in County Armagh and is also a major exporter of beef to Great Britain, the Republic of Ireland and other parts of Europe.
The name originated from the nickname 'Wee Sam' given to Mr McCann by family and friends in his youth. A trained retail butcher with an eye for quality beef, both on the hook and on the hoof, Mr McCann hand selects all the cattle entering the company's modern deboning facility.
He also has a passion for livestock farming, with his own working farm in County Armagh. This passion for farming combined with his retail butchery knowledge makes him ideally suited to selecting the correct carcase to ensure the finest eating experience.
The distinctive box imagery depicts John's dedication to sourcing cattle in all conditions.
Situated in a country that offers the perfect natural climate, C&J Meats takes advantage of being able to source from an abundance of premium-reared and grass-fed livestock to produce tender and succulent beef.
The Northern Irish Company has a reputation for supplying top quality hand selected beef, with exceptional levels of service.
Colm Pyers says: "The Sam's Farm product range includes sirloin, fillet, cuberoll and rump trimmed and packaged with care to impress discerning beef connoisseurs. The beef is matured for 21 days to give the optimum balance of flavour and tenderness.
"Quality assurance is a key element of our business, ensuring the provenance, quality and safety of all our products. Our dedicated quality team employs a comprehensive Quality Management System, which has been independently audited, to maintain high standards of food safety and quality."
Northern Ireland Food and Drink companies are celebrating the regions pure, natural, quality food and drink in 2016, with a series of local, national, and international promotional events
The brand, Sam's Farm Matured Beef, is named after John McCann, a founder and owner with Colm Pyers of C&J Meats, which is based at Kilmore in County Armagh and is also a major exporter of beef to Great Britain, the Republic of Ireland and other parts of Europe.
The name originated from the nickname 'Wee Sam' given to Mr McCann by family and friends in his youth. A trained retail butcher with an eye for quality beef, both on the hook and on the hoof, Mr McCann hand selects all the cattle entering the company's modern deboning facility.
He also has a passion for livestock farming, with his own working farm in County Armagh. This passion for farming combined with his retail butchery knowledge makes him ideally suited to selecting the correct carcase to ensure the finest eating experience.
The distinctive box imagery depicts John's dedication to sourcing cattle in all conditions.
Situated in a country that offers the perfect natural climate, C&J Meats takes advantage of being able to source from an abundance of premium-reared and grass-fed livestock to produce tender and succulent beef.
The Northern Irish Company has a reputation for supplying top quality hand selected beef, with exceptional levels of service.
Colm Pyers says: "The Sam's Farm product range includes sirloin, fillet, cuberoll and rump trimmed and packaged with care to impress discerning beef connoisseurs. The beef is matured for 21 days to give the optimum balance of flavour and tenderness.
"Quality assurance is a key element of our business, ensuring the provenance, quality and safety of all our products. Our dedicated quality team employs a comprehensive Quality Management System, which has been independently audited, to maintain high standards of food safety and quality."
Northern Ireland Food and Drink companies are celebrating the regions pure, natural, quality food and drink in 2016, with a series of local, national, and international promotional events